What is SEO in 2019 and Why SEO is Important?
What is SEO in 2019? You’ve likely heard of SEO/ Search Engine Optimization, SEO stands for “search engine optimization.” It is the process of affecting the online visibility of a website and getting traffic from “Search Engine Result Pages (SERP)”, often referred to as th
In general, higher ranked on the search results page, and more often a website appears in the search results list, the more visitors it will receive from the search engine’s users.
What Really Matters if you do SEO in 2019? The SEO process includes Six Phases
- Research, including business research, current state assessment, competitor analysis, and keyword searching.
- Planning and strategy, including decisions on how to handle content, manage social media presence, build links to the website, and technical implementation strategies.
- Implementation, optimization decisions on website and web pages as a whole are executed.
- Monitoring, where the activity of traffic, search engine rankings, web spiders and other metrics are observed for producing reports on which assessment will be performed.
- Assessment, involving checking the summarized effects of the strategy and its implementation against the SEO process stated targets.
- Maintenance, both minor and major problems with the website’s operation is handled as they arise.
SEO/ Search Engine Optimization is a process of optimizing your website for search engines that will give you an advantage over non-optimized sites and you increase your chances to rank higher.
Different types of SEO
So, now you know what SEO/ Search Engine Optimization is and why it’s so important to a business. There are two main type/categories of SEO:
- On-Page Search Engine Optimization
- Off-Page Search Engine Optimization
On-Page Search Engine Optimization
As one of the most important ranking factors, on-page SEO has to be done properly it involves optimizing the actual website in order to increase the level traffic but it requires constant revision of the website in order to maintain it’s ranking. On-page SEO is an art of balance of a website has to be optimized, but not over-optimized. Following are a few of the more important techniques:
When we think of keyword research, Selecting the best keywords to use for your SEO marketing strategy is vital. Having an effective keyword optimization strategy will enable the company to drive more traffic to the website. However, it does require careful monitoring to make sure the most effective words are being used and it is usually applied to the more technical side of promotion.
It is important to have a good, descriptive meta tag. A meta tag is part of a site’s HTML tag that focuses on the services the company provides while making it stand out from others. Meta tags help the search engine crawlers with indexing by providing information about a website or web page. There are so many types of meta tags, and they all serve a different purpose. Here are the most common types of meta tags used in a website
Meta description tag
<meta name=”description” content=”descriptive meta tag“>
<meta name =”robots” content=”index”>
Keywords meta tag (In 2009, Google said they no longer take into account keyword tags in it’s algorithm. You can still use them, but it is not recommended.)
<meta name=”keywords” content=”SEO, Search Engine Optimization”>
An XML sitemap is a bit of Extensible Markup Language (XML) file, a standard machine-readable format for search engines and other data-munching programs like feed readers. XML sitemap file conveys information about the URLs that make up a site.
Off-Page Search Engine Optimization
Off-page SEO (also called off-site SEO) refers to any actions you take outside of your website to improve your organic search rankings. That often includes building links, writing guest posts, managing social media and much more. This is where most people do mistakes unknowingly, Off-page search engine optimization is more important than on page Seo because while doing this we should be very careful to avoid any penalty.
Today I will share off page SEO checklist, which you can refer for off page SEO.
- Social Media Engagement
- Social Bookmarking Sites
- Forum Submission
- Blog Directory Submission
- Article Submission
- Question and Answer
- Video Submission
- PDF site submissions
- image Submission
- Blog Comments (Balance No-Follow/Do-Follow Ratios)
- Infographic Submission
- Document Sharing
Why SEO in 2019 is so important?
Try to remember how many times you looked at page 2 or 3rd of Google search results? I can bet that you can count them on one hand. That’s what SEO in 2019 all about making your website appear on the 1st page of the search results. Here are 4 Key Points on the importance of SEO.
- Improve Site Visibility
- SEO Increases Traffic
- Earn Credibility
- Beat Your Competition
Business owners, marketers and SEO professionals have to adapt quickly, Becos SEO is rapidly changing from one year to the next, with new algorithms constantly emerging and Google frequently editing their webmaster guidelines, but it’s still possible to give your business website the edge on your competition.